说明：  《数据挖掘技术:应用于市场营销、销售与客户关系管理(第3版)》的主题包括：如何创建稳定、持久的预测模型；数据准备和变量选择；用诸如回归、决策树、神经网络、基于记忆的推理之类的有指导技术来建模特定目标；用诸如聚类、关联规则和链接分析之类的无指导技术来发现模式；建模业务的事件发生时间问题，如下一次购买时间和预期的剩余生存期等；挖掘非结构化文本
("Data mining techniques used in marketing, sales and customer relationship management (Third Edition)" themes include: the prediction model of how to create a stable and lasting; choice of data preparation and variables; such as regression, decision tree, neural network, memory based reasoning class guidance technology to build models of goals; such as clustering and association rules and link analysis techniques to find such unsupervised model; modeling of business events, following a purchase time and expected residual lifetime; unstructured text mining)