Clustering-of-Mall-Customers

所属分类:大数据
开发工具:Jupyter Notebook
文件大小:634KB
下载次数:0
上传日期:2019-05-23 05:07:52
上 传 者sh-1993
说明:  购物中心顾客的聚类,基于工资、购买习惯等常见属性对购物中心顾客进行的聚类分析...
(Clustering Analysis Performed on the Customers of a Mall based on some common attributes such as salary, buying habits, age and purchasing power etc, using Machine Learning Algorithms.)

文件列表:
CODE_OF_CONDUCT.md (3359, 2019-05-23)
CONTRIBUTING.md (48, 2019-05-23)
LICENSE (35149, 2019-05-23)
Mall.ipynb (887981, 2019-05-23)
Mall_Customers.csv (4286, 2019-05-23)
pull_request_template.md (124, 2019-05-23)

# Clustering-of-Mall-Customers Clustering Analysis Performed on the Customers of a Mall based on some common attributes such as salary, buying habits, age and purchasing power etc, using Machine Learning Algorithms. # Context This data set is created only for the learning purpose of the customer segmentation concepts , also known as market basket analysis . I will demonstrate this by using unsupervised ML technique (KMeans Clustering Algorithm) in the simplest form. # Content You are owing a supermarket mall and through membership cards , you have some basic data about your customers like Customer ID, age, gender, annual income and spending score. Spending Score is something you assign to the customer based on your defined parameters like customer behavior and purchasing data. Problem Statement You own the mall and want to understand the customers like who can be easily converge [Target Customers] so that the sense can be given to marketing team and plan the strategy accordingly. # Acknowledgements From Udemy's Machine Learning A-Z course. I am new to Data science field and want to share my knowledge to others https://github.com/SteffiPeTaffy/machineLearningAZ/blob/master/Machine%20Learning%20A-Z%20Template%20Folder/Part%204%20-%20Clustering/Section%2025%20-%20Hierarchical%20Clustering/Mall_Customers.csv # Inspiration By the end of this case study , you would be able to answer below questions. 1- How to achieve customer segmentation using machine learning algorithm (KMeans Clustering) in Python in simplest way. 2- Who are your target customers with whom you can start marketing strategy [easy to converse] 3- How the marketing strategy works in real world

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