说明：  数据挖掘方法论及案例介绍 数据挖掘是BI领域的一个重要应用方向 BI指通过对行业的讣知、经验，结合数学理论、管理理论、市场营销理论，利用工具软件、数学算法（如：神经网络、遗传算法、聚类、客户绅分等）对企业的数据、业务、市场迚行分析及预测，以图表、数据分析报告的形式支撑企业决策、市场营销、业务拓展、信息运营等工作。
(Data mining methodology and case study. Data mining is an important application direction in Bi field Bi refers to the analysis and forecast of enterprise data, business and market by means of tool software and mathematical algorithm (such as neural network, genetic algorithm, clustering, customer segmentation, etc.) through knowledge and experience of the industry, combined with mathematical theory, management theory and marketing theory, to support enterprise decision-making, marketing and business development in the form of charts and data analysis reports Information operation, etc.)